Butterfly & Bee is a small, woman-owned brand based in Newburyport, Massachusetts, founded by Lisa Manley. The brand produces natural cleaning, laundry, and household products in small batches using plant-based and mineral-based ingredients such as castile soap, washing soda, baking soda, and plant-derived glycerin. Products are handcrafted locally in New England and packaged in reusable glass bottles, compostable refill pouches, recyclable aluminum and tin, and reusable cotton bags. The brand operates from the Hillside Center for Sustainable Living, a solar-powered facility built to Passive House standards, and is Leaping Bunny certified.

TL;DR Rating Summary

Nature & Animals

Cleaning and laundry products are formulated primarily with plant-based and mineral-based ingredients, many of which carry certifications from Fair Trade USA, Fair for Life, USDA Organic, EcoVadis, and COSMOS. Chemical use is inherently low, with no unnecessary dyes, optical brighteners, or chemical fillers. Packaging includes reusable glass bottles, compostable refill pouches, recyclable aluminum and tin containers, and reusable cotton bags, with plastic limited to dispensing pumps designed for long-term reuse. The brand offers refills for a number of products and sells in bulk for zero-waste shops. The brand is Leaping Bunny certified, confirming no animal testing across its supply chain.

Communities & Wellbeing

Butterfly & Bee is a founder-led small business with a close-knit team. The founder brings prior HR experience, informing the brand’s people-first approach to working conditions and fair compensation. B&B works with established suppliers that hold third-party certifications and reviews supplier disclosures during sourcing decisions. All products are made in small batches in the United States. Butterfly & Bee is woman-owned and family-run. Sourcing from small businesses and local partners in New England.

Values & Governance

Butterfly & Bee is a very small business with fewer than 15 employees. Sustainability practices, ingredient philosophy, and packaging approach are shared through dedicated pages on the brand’s website. There is no known history of greenwashing or false claims. The brand supports local organizations including Nourishing the North Shore and Every Child Counts, and provides volunteer mentorship through the YWCA.

Product Performance

On Etsy, the B&B holds a 4.9-star rating across more than 150 reviews with Star Seller status, with consistent praise for product quality, fast shipping, and responsive service. On wholesale platforms, they also receive strong ratings for fulfillment and reliability. Reviews on the brand’s main website remain limited at this stage.

Overall Rating: “Disrupting” Butterfly & Bee scores 63% overall, earning our highest “Disrupting” rating and placing within the top 10% of brands in the cleaning consumables category.

👉 See the full rating on Sustainable Jungle

👉 Visit Butterfly & Bee

👉 Find other rated brands

👉 Learn More About Our Ratings

Hahaha is a small, Los Angeles-based children’s streetwear brand founded by Armenian-American entrepreneur Gev Balyan. All garments are manufactured locally by Euphoric Colors, an independent LA-based cut-and-sew facility, using USA-grown organic cotton that is locally processed. The brand’s signature interchangeable hook-and-loop patch system lets children restyle rather than replace their clothes, extending garment life as interests change. Cultural heritage patch collections celebrate Native American, Mexican, Chinese, Indian, and Armenian communities, reflecting the diversity of Los Angeles.

TL;DR Rating Summary

Nature & Animals

All garments are made from 100% GOTS-certified organic cotton, with a publicly disclosed Transaction Certificate, and are OEKO-TEX Standard 100 certified against over 350 harmful substances. No synthetic blends, recycled polyester, or conventional cotton is used. The brand produces to order in small, planned runs to minimize deadstock, and packaging is kraft paper-based and plastic-free at the garment level. The hook-and-loop patch system extends useful garment life, and all products are compostable at end of life once patches are removed. No animal-derived materials are used.

Communities & Wellbeing

All production workers are subject to California labor law, and GOTS certification extends to social criteria covering fair wages, no child labor, and safe working conditions. The founding team maintains a direct relationship with their manufacturing partner. Garments and patches are CPSC-compliant for children’s safety. The brand’s cultural heritage collections and marketing actively reflect Los Angeles’s multicultural communities.

Values & Governance

Materials sourcing, manufacturing location, and certifications are publicly documented on the brand’s website, including a verifiable GOTS Transaction Certificate number. No known history of greenwashing or false claims. As a first-year brand, no formal sustainability report or charitable giving program is yet in place.

Product Performance

All available reviews are five-star ratings, with customers consistently highlighting the softness and quality of the organic cotton, garment comfort, and the appeal of the customizable patch system for children.

Overall Rating: “Disrupting” Hahaha scores 71% overall, earning our highest “Disrupting” rating and placing within the top 10% of brands in the fashion category.

👉 See the full rating on Sustainable Jungle

👉 Visit Hahaha

👉 Find other rated brands

👉 Learn More About Our Ratings

UK-based Ocean Bottle was co-founded in 2018 by Nick Doman and William Pearson as a social impact brand to help tackle the oversaturation of mismanaged plastic waste worldwide. The brand’s bottles are designed in Norway and made in Shanghai, with ocean-bound plastics collected from the Philippines, India, and other coastal regions.

2026 Update: Ocean Bottle has renewed their Sustainable Jungle rating and over the last year, the brand has launched two new products: the GO Clear, their first transparent reusable bottle made with Tritan Renew (50% recycled content), and the Peak range, a trail-ready line engineered for outdoor use with triple insulation, reinforced durability, and modular interchangeable lids. The brand has also hit a major impact milestone, having now funded the collection of over 24 million kg of ocean-bound plastic, up from 16.1 million kg at the time of our original rating.

Ocean Bottle Brand Rating Summary

Nature & Animals

All products are made from minimum 65% recycled materials, including 90% recycled stainless steel (GRS certified) and BPA-free plastic. Product packaging is 100% recycled, plastic-free, and recyclable, with custom-sized boxes and recycled cardboard inserts to reduce shipping impact. The factory reuses and recycles all scrap materials from production. Climate action is taken through SWEEP, an emission management tool, to measure 78% of Scope 3 emissions, and the brand helped convert to in-house solar panels at their factory. Ocean Bottle funds several carbon sink projects, including a seagrass meadow in Kenya’s Vanga Bay and 560 ha of mangrove coastal habitats. The brand has committed to being Climate Pledge Friendly. However, no formal targets or tracking are in place for waste, chemical use, energy efficiency, or biodiversity. The brand is 100% vegan.

Communities & Wellbeing

Ocean Bottle’s workforce receives stock options, annual and family leave, medical insurance, mental health resources, flexible working options, and a pet-friendly office. The brand openly shares supply chain information, with bottles made in Hangzhou, China by Everich, who hold REACH and FDA certifications and are audited against the BSCI standard. A supplier Code of Conduct with Human Rights & Modern Slavery statements is in place. The brand ran a DE&I company survey in 2023 and implemented workshops in response. Not minority or female owned but has women in positions of leadership.

Values & Governance

Ocean Bottle is a relatively small business with 47 employees and B Corp certification. The brand provides comprehensive, transparent, and annual reporting on sustainability initiatives. For every Ocean Bottle sold, they fund the collection of 11.4 kg of ocean-bound plastic (about 1,000 plastic bottles) through partners Plastics For Change, Plastic Bank, and CleanHub. The brand also funds two carbon sink projects and supports an educational initiative in Manila, Philippines. Ocean Bottle’s mission is social and environmental by nature, with the products sold serving as the mechanism to drive impact.

Product Performance

Ocean Bottle products are highly rated. Trustpilot and Amazon reviews are very positive. Customers note quality, durability, and stylish design. SJ testing of the Ocean Bottle Original, OB Lite, and Brew Flask confirms performance, quality, and aesthetics across the range. Products are designed to last for life, with options to buy replacement components and a 10-year repair and replacement warranty.

Overall Rating: “Disrupting”

Ocean Bottle scored 68% overall, making it our top-rated brand in the Food & Drink storage category.

👉 Read the full Ocean Bottle rating on Sustainable Jungle

👉 Shop Ocean Bottle (affiliate link)

Portugal-based 8000Kicks was co-founded in 2019 by social entrepreneur Bernardo Carreira and his grandmother, a textile expert, after a late-night conversation with friends sparked the idea of creating a hemp shoe. The brand opened its flagship store in Lisbon in 2024.

2026 Update: 8000Kicks has renewed their Sustainable Jungle rating and over the last year, the brand has launched a new line of hemp sling bags, expanding their range of travel accessories. They’ve also significantly improved their hemp material, making it more resistant to wear and tear, with better durability and waterproofing.

8000Kicks Brand Rating Summary

Nature & Animals

All 8000Kicks products are made of at least 55% hemp, with shoe uppers blending hemp with organic cotton, recycled polyester, and virgin synthetics where necessary for performance. Soles are made from Bloom Foam algae (helping remove harmful algal blooms from waterways) along with natural rubber, recycled rubber, or recycled plastic. The brand is PETA-certified 100% vegan, with all partners OEKO-TEX certified for responsible chemical use. Packaging is recycled cardboard with compostable cornstarch mailers. 8000Kicks actively measures carbon footprints, with the Explorer model emitting 4.1kg of CO2 per pair versus the 14kg industry average. However, no formal carbon reduction targets or specific tracking for waste, biodiversity, water, or energy efficiency are in place.

Communities & Wellbeing

All direct employees receive a basic salary, supplemental pay, and stock options. The brand maintains a publicly disclosed code of conduct and close relationships with suppliers, disclosing wages and employee benefits for manufacturing partners in China and Portugal who pay above living wages. Supply chain traceability currently stands at 60%. Three out of five direct employees are women and Bernardo’s grandmother is part of the leadership team. Products are OEKO-TEX certified for chemical safety.

Values & Governance

8000Kicks is a small business with five employees. While there is no official standardized annual impact reporting, the brand regularly updates its website and social media with sustainability progress. There is no record of greenwashing or harmful marketing practices. The brand demonstrates community giving through product donations to those in need and disaster victims.

Product Performance

8000Kicks products are highly rated. Customers appreciate comfort, durability, and eco-friendly design. SJ testing confirms shoes are well-made and durable after extended wear.

Overall Rating: “Disrupting”

8000Kicks scored 63% overall, making it our top-rated brand in the footwear category.

👉 Read the full 8000Kicks rating on Sustainable Jungle

👉 Shop 8000Kicks (affiliate link)

California-based Toki Mats was founded by mom-turned-entrepreneur Eli Yonas after her time living in Israel, where non-toxic nursery rugs and playmats were easier to find. After relocating to California and going on maternity leave, Eli was shocked she couldn’t find anything comparable in the US. She made it her mission to create the perfect children’s playmats with the best quality, safety, and kid-friendly design. The brand’s name “Toki” comes from “matoki,” the Hebrew word for sweetheart, a loving moniker Eli gives her own little ones.

Toki Mats has renewed their Sustainable Jungle rating and remains one of our top-rated brands for kids’ toys and products. Over the last year, the brand has relocated to a more energy-efficient warehouse with LED lighting on motion sensors, improved insulation, and a newer HVAC system. They’ve also expanded their product range to include a wooden playpen and wooden mirror, both independently safety tested to maintain the same rigorous standards applied across all products.

Toki Mats Brand Rating Summary

Nature & Animals

Toki Mats uses GOTS certified organic cotton, GOLS certified organic latex, and OEKO-TEX certified water-based microfiber PU leather, TPU laminate, and bamboo jersey. A small range includes less sustainable materials like viscose, spandex, polyester, and microbeads in beanbags and tents. Chemical use is managed through GOTS, OCS certifications, and BSCI’s top “A” rating for environmental protection. Packaging includes organic cotton drawstring bags and recyclable cardboard (with some poly bags). Factory defect waste is reduced through a partnership with Good Buy Gear, and fabric scraps are repurposed into support pillows and cubes. A community group enables customers to buy and sell preloved products. Some suppliers use renewable solar energy.

Communities & Wellbeing

Toki Mats supports employees with fair compensation, flexible working arrangements, and growth opportunities. Tier 1 suppliers and factories are disclosed on the website and audited by BSCI, SEDEX, AMOFRI, with SA8000 certifications covering human rights and child labor protections. Their China-based factory is WRAP certified. The brand is woman-owned and values inclusivity. Children’s health and safety are prioritized with CPSC safety requirements and certifications from GOTS, GOLS, OEKO-TEX, SGS, TUV, Eco-tech, Intertek, and REACH. Compliance testing reports with chemical breakdowns are publicly available. Nearly all service partners are small businesses.

Values & Governance

With seven full-time employees, Toki Mats is a small business that publicly communicates sustainability efforts through product descriptions and social media updates. No greenwashing claims or destructive marketing have been documented. The brand gives annually to One Tribe to protect rainforest trees and donates a portion of each purchase to various rainforest conservation charities.

Product Performance

Reviews are overwhelmingly positive. Customers praise the mats’ durability, aesthetic appeal, functionality, and high quality. While some note higher pricing, many justify the cost due to excellent durability and design.

Overall Rating: “Disrupting”

Toki Mats scored 60% overall, placing it within 10% of the top-rated brand in their category and making it one of our top-rated brands for kids’ toys and products.

👉 Read the full Toki Mats rating on Sustainable Jungle

👉 Shop Toki Mats (affiliate link)

A Drop in the Ocean is a U.S.-based zero-waste store offering refillable personal care and household products. Founded in 2019 by Krystina Jarvis in Tacoma, Washington, the brand prioritizes sourcing from local, small, and woman-owned businesses, with 64% of products coming from suppliers within 100 miles of headquarters. The brand operates a circular business model encouraging customers to return glass and aluminum containers for repeated refills, reuses shipping materials, and uses minimal, recyclable, or compostable packaging. Every purchase plants one tree, and over 1% of sales is donated to ocean conservation partner Vermilion Sea Institute.

TL;DR Rating Summary

Nature & Animals

Products are made mostly from plant-based ingredients, many with organic or related certifications, and cross-checked against the EWG database. Circularity is central to operations with 14 refillable products in glass or aluminum containers, a “milkman-style” delivery system for local customers, and free return labels for remote customers. Shipping materials are reused where possible, and new materials are 100% recycled and FSC-certified. One tree is planted per item sold, 64% of products are sourced within 100 miles, and 93% of products are vegan. Animal testing is prohibited across the supply chain.

Communities & Wellbeing

Operating as a sole proprietorship with one part-time virtual assistant (5+ years, earning above minimum wage with regular increases and annual bonuses), the brand works exclusively with very small, local suppliers. 87% of products are sourced from woman-owned businesses and 7% from BIPOC, AAPI, or LGBTQ+ owned companies. All products are personally reviewed and tested by founder Krystina. Full ingredient lists are provided on every product page.

Values & Governance

The brand publishes annual sustainability reports since 2023 and regular blog content on sustainability efforts. There is no known history of greenwashing. At least 1% of all sales are donated to ocean conservation partner Vermilion Sea Institute (>$8,000 to date). The brand plants one tree for every item sold and ten trees for every Google review, and has donated to mutual aid initiatives including during climate-related disasters.

Product Performance

Customer feedback is largely very positive, with reviews highlighting product effectiveness, environmental values, and zero-waste packaging.

Overall Rating: “Disrupting”

A Drop in the Ocean scores 72% overall, earning our highest “Disrupting” rating and placing within the top 10% of brands in the personal care category.

👉 See the full rating on Sustainable Jungle

👉 Visit A Drop in the Ocean

👉 Find other rated brands

👉 Learn More About Our Ratings

Sonoma Restorations is a U.S.-based artisanal furniture brand that transforms reclaimed wine and whiskey barrels, salvaged oak flooring, and other upcycled materials into handcrafted rustic furniture, homewares, and lighting. Founded by Darren Hulsey, the brand works with small workshops across the U.S. to create one-of-a-kind pieces finished with low-VOC, plant-based oils. As a 1% for the Planet member, Sonoma Restorations directs a portion of revenue to environmental nonprofits focused on forest restoration and wildfire recovery.

TL;DR Rating Summary

Nature & Animals

Sonoma Restorations primarily uses upcycled and reclaimed materials including wine and whiskey barrel staves and heads, reclaimed oak flooring, barn siding, fencing, and saddle leather. Any virgin wood is FSC-certified, and new components like wiring are selected for durability and used minimally. Finishes are mainly natural tung oil and other plant-based oils, with color and texture achieved through natural aging processes like wine or whiskey exposure and controlled charring. The brand partners with One Tree Planted for reforestation and uses mostly recyclable or compostable packaging including biodegradable packing peanuts and shredded cardboard. Wood offcuts are repurposed for smaller items rather than discarded.

Communities & Wellbeing

Operating as a sole proprietorship, Sonoma Restorations works exclusively with independent U.S.-based artisans in small workshops. Materials are sourced domestically as close to each workshop as possible, often from nearby wineries and distilleries. The brand maintains direct relationships with maker partners who adhere to applicable labor and safety standards. Products use natural, low-VOC plant oil finishes, load-bearing components are tested to meet or exceed safety standards, and electrical components are UL- or ETL-certified.

Values & Governance

Sonoma Restorations is a member of the Sustainable Furnishings Council and has received top scores on the Wood Furniture Scorecard from the National Wildlife Federation and Sustainable Furnishings Council. The brand shares public sustainability statements and engages in ongoing charitable giving through 1% for the Planet membership. There’s no record of greenwashing or misleading claims.

Product Performance

Customer feedback is limited but positive, with reviewers highlighting authentic reclaimed wood character, solid construction, and handcrafted rustic style. All furniture is designed to be repairable with replaceable components and durable hardware, backed by a 5-year limited warranty for indoor products and 1-year for outdoor items.

Overall Rating: “Disrupting” Sonoma Restorations scores 68% overall, earning our highest “Disrupting” rating and placing within the top 10% of brands in the furniture category.

👉 See the full rating on Sustainable Jungle

👉 Visit Sonoma Restorations (affiliate link)

👉 Learn More About Our Ratings

Maylyn & Co. is a BIPOC, queer, and woman-owned brand specializing in luxurious sleepwear and bedding made from a unique vegan silk alternative. Their signature fabric blends lotus fibers sourced from a family-owned farm in Northern Persia with recycled PET, creating soft, breathable garments that customers rave about. The brand prioritizes small-batch production, plastic-free packaging, and close partnerships with ISO-certified facilities.

TL;DR Rating Summary

Nature & Animals

Maylyn & Co. uses a plant-based fabric combining lotus fibers (grown without pesticides or synthetic fertilizers) and recycled PET as a vegan alternative to silk. The brand is PETA-approved vegan and uses 100% plastic-free packaging. Production follows a slow-fashion, low-waste approach with small product ranges, repurposed fabric scraps, and clean-up sales to reduce deadstock.

Communities & Wellbeing

The brand works with ISO-certified manufacturing partners in Persia, maintaining close relationships through regular communication and annual in-person supplier visits. As a BIPOC, queer, and woman-owned business, Maylyn & Co. employs a diverse workforce including immigrants, neurodivergent, and gender-diverse individuals. Products are inclusively marketed and tested internally before sale.

Values & Governance

Maylyn & Co. is a very small business with fewer than 15 employees. While it doesn’t publish formal sustainability reports, the brand transparently shares its sourcing practices and sustainability initiatives. It participates in Ontario clean-up initiatives and supports local shelters and animal welfare organizations through donations and auctions. There’s no evidence of greenwashing.

Product Performance

Customer feedback is overwhelmingly positive, with external reviews averaging 4.4 out of 5 stars. Customers consistently praise the sleepwear as luxuriously soft, breathable, and comfortable. Sustainable Jungle testing confirms the exceptional quality and feel of the vegan silk fabric.

Overall Rating: “Rising” Maylyn & Co. scores 59% overall, earning our “Rising” rating and placing within 40% of the highest-rated fashion brand in the category.

👉 See the full rating on Sustainable Jungle

👉Visit Maylyn & Co (affiliate link)

USA-based Hook & Loom has been disrupting the rug industry since 2013, when founder Whitney Selke set out to fill a gap in the market for non-toxic, natural area rugs. His mission was simple but revolutionary: make comfortable, durable, beautiful, and safe rugs without harming the environment, animals, or people.

Hook & Loom has renewed their Sustainable Jungle rating and remains one of our top-rated rug brands. Despite navigating significant tariff challenges (50% increases), the brand is finalizing a new line of washable wool rugs that will deliver durability, natural stain and flame resistance, and style. And of course maintaining their core commitment to chemical-free, dye-free, and latex-free production.

Hook & Loom Brand Rating Summary

Nature & Animals

Hook & Loom uses undyed wool, GOTS organic cotton, and post-consumer recycled cotton (over 50% of their line). No dyes, chemicals, or latex are used in production. Colors come from recycled fibers themselves. Dead stock is sold at a discount to reduce waste. Most products are compostable and/or recyclable.

Communities & Wellbeing

Hook & Loom employs 18 people with flexible hours and a family-style environment. Rugs are hand-woven in India, where founder Whit Selke personally audits factories three times per year. Factory workers are paid a living wage. The brand has zero tolerance for child or forced labor and doesn’t produce hand-knotted rugs where child labor is common.

Values & Governance

Hook & Loom publicly shares sustainability initiatives on their website with no history of greenwashing. The brand provides charitable giving to Water For People.

Product Performance

Products have a 4.9/5 star average across over 17,000 reviews on Shopper Approved. Customers praise the stylish designs, durability, and non-fading colors.

Overall Rating: “Disrupting”

Hook & Loom scored 59% overall, placing it in the top 10% of brands and making it our top-rated brand for rugs.

👉 Read the full Hook & Loom rating on Sustainable Jungle

👉 Shop Hook & Loom (affiliate link)

The Kind Pet both manufactures pet toys for its own Boba & Vespa in-house brand and provides an e-commerce platform for additional pet products from outside brands they respect and love. This review focuses exclusively on their Boba & Vespa range which includes handcrafted, non-toxic pet toys made in the USA with organic and natural materials.

The Kind Pet Brand Rating Summary

Nature & Animals

Products are made with GOTS-certified organic cotton, hemp, buckwheat hulls, and organic catnip. The range is chemical-free with no dyes used. Packaging uses kraft paper, 80%+ recycled boxes, and paper-based mailers with only recycled paper hang tags. Fabric scraps are reused or recycled. All products are 100% compostable with end-of-life guidance provided. Emissions are offset through Corro. All items are vegan.

Communities & Wellbeing

The Kind Pet is women-owned and supports female-owned and BIPOC-owned brands. Products prioritize pet safety with non-toxic, GOTS-certified materials. Production is done with Clothier Design Source, a small, USA-based, female-owned WBENC-certified supplier. The brand has published a public code of conduct.

Values & Governance

The Kind Pet is a small business with no history of greenwashing. Sustainability initiatives are clearly communicated on their website. They donate 1.5% of sales (1% to Reproductive Freedom For All, 0.5% to Best Friends Animal Society) and partner with rePurpose Global to remove 8,000 lbs of plastic from oceans.

Product Performance

Customer reviews are overwhelmingly positive with nearly perfect five-star ratings.

Overall Rating: “Disrupting”

The Kind Pet scored 65% overall, placing it in the top 10% of brands and making it our top-rated brand for pet toys.

👉 Read the full The Kind Pet rating on Sustainable Jungle

👉 Shop The Kind Pet (affiliate link)

When we first rated Carry Courage last year, this Portland-based accessories brand impressed us with their handcrafted cork bags, small-batch production, and commitment to vegan materials. The brand is run by founder Marisa Hilarides and one assistant seamstress from a home studio.

One year later, Carry Courage has introduced a few new products, including their ICON everyday bags, Cork Coaster sets, and new colors of their best-selling SIDEKICK notebook pouches. They’ve also shifted their approach to supporting Tibetan artisan makers, moving from selling Norboo Tibetan Handicrafts products to providing quarterly financial support through a percentage of their profits.

Carry Courage Brand Rating Summary

Nature & Animals

Products are made with cork exteriors and GOTS-certified organic cotton or linen linings. Cork harvesting doesn’t kill trees and promotes carbon sequestration. The brand uses minimal natural, water-based dyes and limited conventional cotton for bag straps. Fabric scraps get used in smaller products or recycled, and unsold items are donated to charity. All products come with free lifetime repairs and are mostly compostable at end-of-life. Packaging uses compostable tissue paper and boxes, plus recycled plastic poly bags. All products are PETA-approved vegan.

Communities & Wellbeing

Carry Courage is female-founded, owned, and operated. Everything is made in the USA by Marisa, her assistant, and occasionally contracted local sewing assistants. Workers receive fair wages based on Portland’s metro area minimum wage, and Marisa provides hands-on training and basic first aid supplies. Hardware is sourced from a woman-owned small business in the USA. Products are safe for consumers thanks to minimally processed materials and GOTS certification.

Values & Governance

Carry Courage is an extra-small business with public statements on sustainability focused mainly on material choices. A share of profits now goes directly to Tibetan artisan makers on a quarterly basis.

Product Performance

Customer reviews are overwhelmingly positive across both the Carry Courage website and Etsy. People consistently praise the design, workmanship, quality, and attention to detail. Most reviews note that products are built to last, thanks to quality materials and craftsmanship. The brand backs this up with free lifetime repairs on all products.

Overall Rating: “Disrupting”

Carry Courage scored 60% overall, placing it in the top 10% of brands in the Bags & Accessories category.

👉 Read the full Carry Courage rating on Sustainable Jungle
👉 Shop Carry Courage (affiliate link)

When we first rated JulieMay last year, the brand stood out for its commitment to hypoallergenic, organic materials, size inclusivity, and thoughtful charitable giving. All this from a tiny, BIPOC- and woman-owned team designing lingerie for sensitive skin.

One year later, JulieMay remains steadily on the rise, with meaningful new disclosures that strengthen their transparency and deepen their positive impact.

JulieMay Brand Rating (2025 Rating Renewal)

JulieMay has shared several new updates since their full rating:

• Worker Wages: Their 23 garment workers in Hong Kong now have confirmed earnings of HK$62.50/hour, well above the statutory minimum wage of HK$40/hour.

• Supply Chain Progress: The brand has increased supply chain traceability to 75% and confirmed that all mulberry silk used is sourced from audited suppliers.

• Climate Action: JulieMay has introduced a new Climate Change Policy, outlining the use of renewable energy where possible and steps to reduce transportation emissions.

• Charitable Giving: The brand now discloses that 5% of sales go to Greenspark and 5% go to Plastic Bank Recycling, adding clarity to their long-running charitable contributions.

We’ve also now been testing their lingerie for over a year and have only nice things to say. Joy’s mom (approaching 70 years old) has also been wearing one of their back support bras for over a year and says it’s the best, most comfortable bra she has ever owned.

TL;DR Rating Summary

Nature & Animals

Most products are made with GOTS-certified organic cotton and peace silk, supported by improved traceability and audited silk sourcing. Small-batch production reduces waste, packaging is low-impact, and limited textile scraps are repurposed where possible.

Communities & Wellbeing

JulieMay works exclusively with a Hong Kong factory operating under ISO quality, environmental, and safety standards. Workers receive wages significantly above the local minimum, and the brand is Allergy UK accredited. While small, the brand maintains an inclusive approach and strong consumer privacy protections.

Values & Governance

As a founder-led micro-business, formal reporting is limited, but transparency has noticeably improved. Clear charitable-giving disclosures (5% + 5%), a new climate policy, and ongoing support for LGBTQ+ groups and recycling initiatives reflect steady progress.

Product Performance

Customers consistently rate JulieMay’s lingerie highly for comfort, durability, and skin-friendliness. Repairs are possible, and long-term wear feedback remains overwhelmingly positive.

Overall Rating: “Rising”

JulieMay scored 52% overall, placing it within 40% of the leading brand in the fashion category. And now trending upward thanks to stronger transparency and new sustainability initiatives.

👉 Read the full JulieMay rating on Sustainable Jungle
👉 Shop JulieMay (affiliate link)

When we first rated Passion Lilie last year, this wonderful brand that we’ve worked with for years quickly stood out for its authentic commitment to Fair Trade, organic materials, and artisan empowerment. Founder Katie Schmidt’s vision of stylish, well-fitting, and accessible Fair Trade fashion has been a breath of fresh air in an industry that often prioritizes volume over values.

One year later, Passion Lilie remains in our top 10% of brands.

Passion Lilie Brand Rating (2025 Renewal)

We checked in with Katie to see what’s new, and she shared some exciting updates:

2025 Update

• Launch of Pre-Loved: Passion Lilie has introduced a resale program allowing customers to send back or drop off gently used garments for resale through the Pre-Loved store. Participants earn up to 75% of the original retail price in gift cards, with bonus credit for in-store drop-offs.

• Circularity in Motion: The program not only extends the life of Passion Lilie garments but also reinforces the brand’s commitment to reducing textile waste and fostering a more circular economy.

See our interview with the impressive Katie on our podcast.

TL;DR Rating Summary

Nature & Animals
Passion Lilie uses only GOTS-certified organic cotton and AZO-free dyes. Garments are low-impact to produce (washed by hand, using minimal water, and sewn with little automation to reduce waste). Old fabric scraps are upcycled into new designs, and packaging is largely recyclable and compostable. The brand offsets emissions from shipping and uses 90% solar energy in production.

Communities & Wellbeing
All products are made by small, Fair Trade–certified partners in India who provide safe, fairly paid, and secure work. The brand’s fully traceable supply chain supports long-term relationships and offers advanced training for female tailors. Katie leads with transparency and inclusion, and marketing features diverse models and real makers.

Values & Governance
A proud Fair Trade Federation member, Passion Lilie publishes annual social impact reports and gives back 10% of sales every April to The Green Project. The brand’s messaging is transparent and free of greenwashing, and it actively educates consumers about sustainable fashion.

Product Performance
Passion Lilie’s apparel is loved for its comfort, quality, and timeless style. Customer reviews consistently praise the durability and flattering fit, and our own product testing confirmed the same.

Overall Rating: “Disrupting”
Passion Lilie scores 73% overall, remaining in our top 10% of all rated brands for a second consecutive year.

👉 Read the full Passion Lilie rating on Sustainable Jungle

👉 Visit Passion Lilie (affiliate link)

Omba is a family-owned, Vancouver-based furniture brand crafting timeless solid wood pieces from FSC-certified North American oak and walnut. Each design is handmade in-house, finished with a GREENGUARD Gold–certified, 0% VOC hardwax oil, and built to last a lifetime. They also prioritize plastic-free packaging, minimal production waste, and repairable designs.

Founded by Daniel Marks, the brand was born from a desire to offer locally made, long-lasting alternatives to mass-produced furniture. Though small in scale, Omba’s commitment to transparency, safety, and responsible sourcing has earned it our highest rating, “Disrupting”, placing it among the top-rated furniture brands we’ve reviewed.

TL;DR Rating Summary

Nature & Animals
Omba makes all its furniture by hand from FSC-certified North American hardwoods. Each piece is finished with a GREENGUARD Gold–certified, 0% VOC, food-safe hardwax oil. Packaging is 100% plastic-free, and waste is minimized through reuse of offcuts and refinishing of returned pieces.

Communities & Wellbeing
All products are handmade in Omba’s Vancouver workshop under safe, fair working conditions, with robust training and safety protocols (including SawStop safety systems). The brand uses secure Shopify transactions and ensures all products are non-toxic and safe for the home.

Values & Governance
Omba is an extra-small, family-run business that communicates openly about its sourcing and sustainability practices. While it doesn’t publish annual impact or sustainability reports, it partners with One Tree Planted to support reforestation. There’s no evidence of misleading claims or greenwashing.

Product Performance
Customer feedback (though limited given the small size) is consistently glowing, citing outstanding craftsmanship, durability, and excellent customer service. Products are made to order, repairable, and refinished easily for long-term use.

Overall Rating: “Disrupting”
Omba scores 63% overall, earning our top rating and placing within 10% of the highest-rated furniture brand in the category.

👉 See the full rating on Sustainable Jungle

Eucalypso is a woman and Asian-American-owned bedding brand founded in 2018 by Elle Liu. It’s known for its silky-soft, breathable, and cooling sheets made from 100% TENCEL™ Lyocell. Certifications include OEKO-TEX®, USDA Certified Biobased, FSC®, and PEFC.

Eucalypso works with audited manufacturing partners, and operates with a strong focus on ethical labor, small-batch production, and thoughtful, plastic-free packaging. Their customers love the sheets’ comfort and cooling performance.

TL;DR Rating Summary

Nature & Animals

Eucalypso’s 100% TENCEL™ Lyocell bedding is derived from responsibly sourced wood pulp processed in a closed-loop system that recycles over 99% of solvents and water. Fabrics are OEKO-TEX® certified and dyed using low-impact, non-toxic dyes. Packaging is recycled, recyclable, and mostly plastic-free. All products are vegan and compostable at end of life.

Communities & Wellbeing

All manufacturing partners are certified or audited for fair labor, safety, and environmental standards. The brand promotes diversity as a woman- and Asian-American-owned business and collaborates with underrepresented creators. Products are hypoallergenic and free from PFAS, formaldehyde, and harmful dyes.

Values & Governance

Eucalypso is a small, privately owned business committed to transparency, responsible sourcing, and community giving. While it doesn’t yet publish formal impact or sustainability reports, it donates bedding to shelters and family centers and mentors female entrepreneurs. The brand has no record of misleading claims or greenwashing.

Product Performance

Customers praise the brand’s sheets for exceptional softness, cooling comfort, and durability, especially for hot sleepers. Eucalypso provides care instructions to extend product life.

Overall Rating: “Disrupting”

Eucalypso scores 67% overall, earning our highest rating and ranking as a joint top-rated brand in the bedding category.

👉 Read the full Eucalypso rating on Sustainable Jungle

Avocado Green Mattress is one of the best-known sustainable bedding brands, and with good reason. Founded in 2015, this Certified B Corp and 1% for the Planet member makes non-toxic, organic mattresses, bedding, and furniture made from GOLS-certified latex, GOTS-certified cotton and wool, and FSC-certified wood.

With its own GOTS-certified LA factory, Climate Neutral certification, and more third-party seals than nearly any other brand we’ve rated, including MADE SAFE®, GREENGUARD Gold, and EWG Verified®, Avocado continues to raise the bar for safe, ethical, and planet-friendly sleep. Customer feedback is overwhelmingly positive, with more than 34,000 five-star reviews backing their quality and comfort.

See the full rating

TL;DR Rating Summary

Nature & Animals
Avocado replaces petro-based foams with natural, non-toxic materials like organic latex, cotton, and wool, all certified to the highest global standards. Its products are made in facilities with water-reclamation systems, and Avocado publishes their PFAS testing results (a rarity in the industry). Packaging is mostly recycled or biodegradable, and waste diversion sits at 89%, aiming for 90%. The brand holds The Climate Label certification, and offsets emissions through the Bonneville Environmental Foundation. It donates 99% of returned mattresses.

Communities & Wellbeing
Avocado’s GOTS-certified Los Angeles factory upholds fair wages, ILO labor criteria, and strong employee benefits. The company maintains a diverse workforce (nearly 90% racially diverse employees, 35% women in senior roles) and supports local communities through US and Mexican manufacturing. All products meet rigorous safety certifications for health and wellbeing.

Values & Governance
Avocado publishes annual Impact Reports disclosing carbon emissions, supplier details, and reduction targets. The brand is B Corp Certified and is integrating blockchain tools for supply-chain transparency. The brand donates over $11 million through 1% for the Planet and has demonstrated strong governance and accountability.

Product Performance
Customer reviews highlight comfort, durability, and firmness, particularly for back sleepers. Every mattress comes with a 25-year warranty and 100-night sleep trial.

Overall Rating: “Disrupting”
Avocado scores 71% overall, making it our top-rated brand in the mattress category at the time of writing.

👉 Read the full Avocado rating on Sustainable Jungle

Pact is one of the most recognizable names in organic cotton clothing and for good reason. Founded in 2009 in Colorado, this Fair Trade and GOTS certified brand has made everyday essentials like tees, underwear, and bedding more accessible, affordable, and ethical.

Over the years, Pact has built a strong reputation for comfort and softness while keeping its carbon footprint in check through SimpliZero carbon neutrality certification.

Note: This rating was conducted entirely on public information.

See The Full Rating

Pact Brand Rating & Review

TL;DR Rating Summary

Nature & Animals
Pact uses GOTS certified organic cotton across most of its range, significantly reducing chemical use and water pollution compared to conventional cotton. Its products are shipped in carbon neutral, FSC certified paper packaging, and the brand supports circularity through its Pact Circle resale program and Give Back Box donation initiative. While Pact’s materials and packaging are strong from an environmental standpoint, there is limited disclosure on biodiversity, waste management, or energy reduction.

Communities & Wellbeing
Most production takes place in Fair Trade Certified factories in India, ensuring safe, ethical, and child labor free conditions. However, Pact does not have a publicly available Supplier Code of Conduct and broader information about worker protections or DE&I policies. Its commitment to safe, non toxic materials through GOTS certification remains a standout strength.

Values & Governance
As a mid sized company, Pact publishes high level sustainability claims but does not yet produce detailed annual sustainability reports or measurable impact data. They give back through various charitable partnerships.

Product Performance
Customer reviews consistently highlight comfort, softness, and fit, which are key hallmarks of Pact’s organic cotton basics. Though a small number of customers raise durability and fabric issues. Sustainable Jungle’s own testing of underwear, camisoles, bedding, towels, and other clothing found the products to be soft, durable, and comfortable, with only minor issues such as one towel fraying along an edge.

Overall Rating: “Changing”

Pact scores 40% overall, placing it within 60% of the leading brand in its category. While its certified materials and carbon neutral operations show strong environmental intent, Pact’s lower transparency and governance scores suggest room for growth as it continues to evolve its sustainability journey.

👉 Read the full rating on Sustainable Jungle

Betterway is a small, woman-led, minority-owned brand that’s carving out space in the world of sustainable household products. Founded in 2020 by Christian Cox and Eugenia Alliegro, both former tech professionals, Betterway launched right as the pandemic hit (when toilet paper shortages highlighted the need for more resilient and sustainable options).

Since then, they’ve built a loyal following for their eco-friendly toilet paper and paper towels made from 100% FSC-certified bamboo.

Betterway Brand Rating & Review

TL;DR Rating Summary

Nature & Animals
Betterway’s products are made from 100% FSC-certified organically grown bamboo. Their Classic White range uses an elemental chlorine-free (ECF) process, while the Natural Brown range skips whitening entirely to reduce water and chemical use. Annual lab tests confirm the products are free from PFAS and other “forever chemicals.” All packaging is plastic-free, recyclable, and compostable.

Communities & Wellbeing
Employees receive fair wages, healthcare stipends, generous leave, and profit-sharing opportunities. Manufacturing partners are Amfori BSCI certified, covering workplace safety and fair labor. Products are BPA-free, hypoallergenic, and fragrance-free, with annual PFAS testing by SGS. Betterway is woman-led and minority-owned but doesn’t yet publish a DE&I policy.

Values & Governance
With fewer than 15 employees, Betterway doesn’t publish annual sustainability reports but shares initiatives and product testing openly on its website. It has a donation program supporting underserved communities, including partnerships with The Other Side Academy in Utah and disaster relief efforts. No evidence of greenwashing.

Product Performance
Betterway has thousands of five-star reviews. Customers highlight softness, strength, and comfort. Our own testing confirmed durability and performance across both toilet paper and paper towels.

Overall Rating: “Mastering”

Betterway scores 60% overall, achieving a rating of Mastering and placing it within 20% of the leading brand in the toilet paper category.

👉 Read the full rating on Sustainable Jungle

When we launched our Sustainable Jungle Brand Ratings a year ago, The Very Good Bra was the first brand to put their hand up. Founder Stephanie Devine was willing to let us road-test our new system on her business, and we’ll always be grateful for her trust.

It feels fitting then that one year later, The Very Good Bra remains our highest-rated brand. We’ve known and featured Stephanie for years—she’s been on our podcast, she’s supported our work, and she continues to impress us with her obsessive commitment to circular, low-waste fashion. She’s also just a genuinely lovely person.

The Very Good Bra Brand Rating

We checked in with Stephanie to find out if anything is new ~1 year on and she shared a bit of an update:

2025 Update

Here’s what’s new at TVGB:

• New Design for Disassembly: A bra built so components can be taken apart at the end of its life.

• Optional Pad: Customers asked, and she delivered. While it’s made of polyester (no natural option has worked yet), the pad is removable and reusable so customers can still compost the bra and keep the pads for re-use.

• New Colors: Their Latte shade has become their fastest-selling bra ever.

TL;DR Rating Summary

And here’s the TL;DR summary if you missed their rating the first time around:

Nature & Animals

The Very Good Bra uses botanically circular materials that can be composted at end-of-life. They use no polyester thread, nylon labels, spandex, elastane, or animal products. Dyes are GOTS-certified, packaging is recyclable or compostable, and shipping is carbon neutral. Leftover fabric is turned into sleepwear or donated, and the brand has driven the creation of Australia’s first textile composting standard.

Communities & Wellbeing

Factories in Portugal and Sri Lanka are independently audited and WRAP, SMETA, or BSCI certified. Stephanie has personally visited suppliers, and materials are disclosed for each product. Fulfilment is handled by a social enterprise providing employment for people of all abilities. The brand is female-founded and owned.

Values & Governance

Founder-led and a Certified B Corp, the brand shares progress transparently via social media and blog updates. They have a clear, responsible marketing approach and donate $1 from every sale to one of three charities via I=Change. While formal annual sustainability reporting isn’t produced, there is no evidence of greenwashing or misleading claims.

Product Performance

Customers consistently give 4–5 star reviews, praising comfort, softness, and fit. Replacement straps are available to extend product life, and our own testing confirmed comfort, durability, and safe non-toxic design.

Overall Rating: “Disrupting”
The Very Good Bra scores 77% overall and remains our top rated brand across all categories (at the time of writing).

• Read the full rating on Sustainable Jungle

• Shop The Very Good Bra (affiliate link)

This week we published our rating on US based Nest Bedding. Find it here:

Nest Bedding Brand Rating & Review

Or here’s the TL;DR summary for your enjoyment. Scroll on to see how they did across our four rating elements:

Nature & Animals

Nest uses a high proportion of organic and eco materials like organic cotton, TENCEL™, natural latex, and FSC-certified wood. Polyurethane foam is CertiPUR-US® certified, and packaging often avoids single-use plastic. Their Lifetime Renewal Exchange program extends mattress life, and they offset last-mile deliveries, though formal carbon targets aren’t set yet.

Communities & Wellbeing

Employees receive generous benefits (full healthcare premiums, 401(k) match, even home down payment support). Nest partners with certified suppliers worldwide, ensures living wages, and is female co-owned with a DEI strategy focused on inclusivity. Safe, certified materials protect both workers and customers.

Values & Governance

Nest shares sustainability efforts openly and avoids greenwashing, though they don’t yet publish a formal report. They donate returned mattresses and regularly support community groups, shelters, and disaster relief initiatives.

Product Performance

With 30,000+ five-star reviews, Nest is loved for customizable comfort, eco-conscious materials, and long-lasting quality. They offer a 365-night sleep trial, lifetime limited warranty, and their renewal program. Our own testing confirms excellent performance.

Overall Rating: “Disrupting”
Nest Bedding scores 52% overall, making them our highest-rated brand in the Mattress category at the time of writing

• Read the full rating on Sustainable Jungle

• Visit Nest Bedding